Customer Engagement Strategies For Small Businesses

May 24, 2018 | Small Business, Finance, Marketing, Sales, Customers | 0 Comments
As an SMB, it can be daunting to feel like you’re competing against large corporations—with their big marketing budgets and their free overnight shipping—but you have something they don’t: local relationships with real people. Whether or not you have a storefront, you have the opportunity to build and nurture relationships with your customers in a personal way. Customer engagement depends on...
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Identifying The Ideal Client Profile

May 2, 2018 | Productivity, Small Business, Clients, Marketing | 0 Comments
  Ideal customer profiles are a fundamental part of your marketing, business planning, and product development. When you know who your ideal clients are, you have a compass in creating and marketing your products and services to meet their needs, address their pain points, and answer their questions. You have a target that makes all your marketing work more effective.
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How to Start a Small Business

You have an inspiration: a product, service or solution that you believe in enough to transform into a small business. The birth of your vision is point A, but to get to the successful business that is point B, you need to cover essential steps to create a solid foundation on which your company can grow.
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The 3 Best Financial Reports to Evaluate Your Company's Health

Apr 30, 2018 | Bookkeeping, Accounting, Small Business, Finance, Investment | 0 Comments
Basic Financial Reporting to Evaluate Your Company's Health Financial fitness is key to resilience, agility and strategic planning. It can help you save money by controlling costs and give you valuable insights into your operations and customers' behavior.
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Exit Planning Checklist: Getting a Business Fit to Sell

Apr 26, 2018 | Financials, Balance Sheet, Accounting, Small Business | 0 Comments
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Do Lower Corporate Tax Rates Mean You Should Switch to a C Corp?

Apr 25, 2018 | Financials, Accounting, Compliance, Small Business | 0 Comments
After the Tax Cuts and Jobs Act cut corporate tax rates to a flat 21 percent, you may be wondering if you should convert to a C corporation to take advantage of the change. Here's what you need to consider.
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Budgeting Tips for a Fast-Growing Startup

Apr 20, 2018 | Bookkeeping, Small Business, Finance, Startup, Budgeting, Capital | 0 Comments
  Running a startup can be super stressful. You may not have your target market clearly defined, you might still be working to get a minimal viable product, and your organization might be in flux as you make key hires. This stage of your business requires moving fast and trusting your gut, but what does need analytical rigor are your budget and financial projections. Those projections are...
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Investing in Your Own Business: Is it a Loan or Equity?

  Purchasing new equipment, solving cash flow issues, investing in new opportunities, trying new marketing initiatives—are endless reasons for contributing some of your own money to your business. The question is how to account for it? Is it a loan, or is it equity? Before you go transferring funds or making purchases, make sure you’re clear on the terms at stake, the tax implications, and that...
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5 Ways to Cultivate Strong Leadership in Your Startup

Apr 10, 2018 | Productivity, Human Resources, Small Business, Startup | 0 Comments
Leading a new business is tough, and good leadership makes all the difference. When you’re trying to get something off the ground, you’re operating at maximum capacity—doing things for your business you never thought you’d have to do. You feel the weight of everything on your shoulders as you’re making plans and decisions. You might think great leadership is a question of influence: How do I get...
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Implementing an Intern Program

Mar 26, 2018 | Payroll, Human Resources, Small Business | 0 Comments
(This blog post is part of The Maxwell's 2018 Guide to Payroll blog series) We started our Internship Program at Maxwell back in 2014 because we wanted to give back to our community, increase our productivity, and add fresh talent/perspectives to our company’s culture. We are going on our fourth year now, and we couldn’t be more pleased with the program and all the benefits it has had on our firm.
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